New health Web site has pharma advertisers, 3M registered users
| New health Web site has pharma advertisers, 3M registered users |
| EverydayHealth.com is a new health Web site with a lofty goal: It aims to be the ranked in the number-two spot behind WebMD by next year. According to MediaPost, the site, which formally launched this week, already pre-registered 3 million users after launching a beta version over the summer, and has six of the top 10 pharmas as advertisers. The site features 40 condition centers, news, a video library, blogs, chats, and Q&A with 14 board-certified health specialists. Banner ads, such as one for Ortho-McNeil Neurologics' Topamax, are featured on the site, and opportunities will expand into pre-roll advertising as well, according to the report. EverydayHealth.com is produced by Waterfront Media, an online publisher of self-help programs, including the South Beach Diet.
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