| McNeil is sponsoring www.iSlumber.com, a new interactive, personalized online community for people who have trouble sleeping. The site provides a personalized sleep profile and plan that's based on a series of questions about users' sleep habits. A Web page is created for them based on their answers, including articles and tips that match their profile. An interactive Sleep Log allows people to track their nightly sleep progress, using a measurement tool that helps them understand how different variables such as stress or pain impact their sleep. The site also lets users track their progress against the rest of the community to see how they stack up in terms of how many hours that they sleep, the number of sleep interruptions, and other criteria. McNeil makes the sleep aids Tylenol PM and Simply Sleep. Sanofi Aventis, which makes Ambien, sponsors a similar site called www.ShutEye.com. |
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