PSA educates people about lung cancer with TV, Web presence

PSA educates people about lung cancer with TV, Web presence

A new PSA, which will have components online as well as on TV and radio, aims to educate people about lung cancer for Lung Cancer Awareness Month. Although the PSA is slated to launch in November, portions of the campaign, Code Blue for Lung Cancer, is available online. The site already features a preview of the 30-minute lung cancer documentary that will accompany the campaign, as well as information and links about the disease and resources to help people quit smoking. Yet-to-be added components include a Spanish-language version, videos about detecting lung cancer, and a message from former President George H.W. Bush, who lost a child to cancer. The campaign is sponsored by the American Legacy Foundation and the National Association of Broadcasters. www.americanlegacy.org/codeblue