Siemens Medical Solutions and the Susan G. Komen Breast Cancer Foundation Join Forces to Change Breast Cancer Statistics
| Siemens Medical Solutions and the Susan G. Komen Breast Cancer Foundation Join Forces to Change Breast Cancer Statistics |
| Siemens AG |
Malvern, Pa., Oct 2, 2006 - In honor of National Breast Cancer Awareness Month this October, Siemens Medical Solutions (www.usa.siemens.com/medical) and the Susan G. Komen Breast Cancer Foundation are harnessing the power of the Internet to encourage early detection and treatment, and positively change breast cancer statistics.
The key component of the Siemens/Komen Foundation partnership is the "Change the Statistic" Web site (www.changethestatistic.com ) where women can virtually promise to have their annual mammogram, and where all visitors can send e-mail reminders to their loved ones to promise to have regular breast cancer screenings. For each of the first 50,000 promises, Siemens Medical Solutions will donate $1 to the Komen Foundation. Visitors to the Web site may also link to the Komen Foundation’s Web site to make individual donations. Each virtual promise is assigned a number and recorded on the Web site as another individual committed to the fight against breast cancer - with the goal being to secure at least 50,000 promises. Every visitor who makes a promise on the Web site will have the chance to have their first name, photograph, and promise number featured on Siemens Times Square SuperSign in New York City during National Breast Cancer Awareness Month.
"According to the American Cancer Society, one woman is diagnosed with breast cancer every three minutes, and one woman will die of breast cancer every 13 minutes in the United States. Siemens sophisticated technology solutions, including mammography, ultrasound and magnetic resonance imaging (MRI), are crucial to early detection of the disease, and can help save lives," explained Donald Rucker, M.D., chief medical officer, Siemens Medical Solutions USA. "We are proud to be working with the Komen Foundation, utilizing the Internet as a powerful tool to promote early detection and regular breast cancer screenings to help change these statistics."
"A key to our success at the Komen Foundation is that we collaborate with a variety of organizations to provide creative ways for people to make a difference in the fight against breast cancer," said Cindy Schneible, vice president of cause-related marketing and sponsorship at the Komen Foundation. "We are proud to have the opportunity to partner with Siemens Medical Solutions to make a bold statement about breast cancer awareness."
Content on www.changethestatistic.com includes links to comprehensive online resources for information and news on breast cancer and related women’s health topics. Visitors can also access a page of downloads such as certificates, desktop patterns, and IM Avatars (graphical images that can be used in graphical real-time Instant Message/chat applications) with their actual promise number.
Visitors to www.changethestatistic.com are encouraged to forward the link to as many people as possible, particularly in October, to help promote early detection and treatment of breast cancer.
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