Pfizer and Frog Creation Create Rocket Science for Kids

Pfizer and Frog Creation Create Rocket Science for Kids

LONDON, Sept. 28, 2006-Pfizer and Frog Creation Create Rocket Science for Kids Pharmaceutical giant Pfizer has launched a website to help make science fun and accessible for the next generation of scientists.

The Pfizer Interactive Learning Lab, created by web design and build agency Frog Creation, is the latest addition to Pfizer's Learning Lab project at www.pfizerlearninglab.co.uk - an online resource designed to make science accessible and fun for schoolchildren as well as offering resources for parents and teachers.

Frog Creation has developed two interactive games using real applications of science in line with national curriculum science objectives, allowing students to see the scientific principles in action as the game is played. The games are designed to bring elements of the science syllabus to life, leaving a lasting impression on students. Dan Ghinn, Frog Creation's Managing Director, said:

"We were excited about Pfizer's vision to support the learning process through interactive technology. For many young people, the online games will provide enhanced retention of scientific learning by teaching not just the facts but their real-world application."

The rocket science game illustrates the effects of gravity by using basic principles behind rocket science. Users design a rocket by choosing fuel and engine parameters to take off from different planets. After each game is completed, the user answers questions to test their understanding, and is awarded a score based on their performance.

A second game challenges students to fly a hot air balloon over a mountain range, demonstrating the effects of heat on molecules. The user has to fly the hot air balloon over a series of mountain ranges without running out of fuel or crash landing.

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About Frog Creation Frog Creation is an award-winning specialist web design and build agency with a successful track record built up since it was established in 1998. The agency's work at the cutting edge of internet technology includes websites for some of the world's biggest brands.