Eli Lilly tops with psychiatrists, says Verispan survey
Psychiatrists ranked Eli Lilly the top pharma in overall esteem, ousting Pfizer, which held the top spot in the previous study in 2006, according to Verispan's Pharmaceutical Company Image 2008 study. Forty-three percent of surveyed psychiatrists mentioned Eli Lilly, with Pfizer, Johnson & Johnson, AstraZeneca, and Forest ranked second through fifth. In the 2006 study, Pfizer was No. 1 among psychiatrists, with 55% of respondents mentioning the corporation. Verispan's Pharmaceutical Company Image is a biennial analysis of pharma company and industry image as perceived by healthcare professionals. In March and April of this year, Verispan surveyed more than 10,000 participants, including physicians, nurse practitioners, physician assistants, pharmacists, medical directors pharmacy executives, and consumers.