J&J pushing its OTC products via community fundraisers
The next kid who's fundraising at your door might be selling Tylenol instead of $12 wrapping paper. Johnson & Johnson (J&J) is starting a campaign in which community groups, churches, and charities will sell the company's OTC products, according to Brandweek. In exchange for participating in the program, J&J will donate 8% of sales to the organization. Fundraisers will encourage people to purchase the OTC brands through the Web site Ucareorg.com instead of at the pharmacy. According to Brandweek, J&J says that this approach beats typical fundraising because there's nothing to carry from door to door. The effort will include brands such as Sudafed, Tylenol, and Motrin, as well as the OTC brands it acquired from Pfizer, according to the report. At press time, Ucareorg.com was "temporarily shutdown," and a message asked visitors to try back again later.