New iVillage pregancy, baby channel lets user personalize site
Women's online portal and media company iVillage has launched Pregancy & Baby Plus, a new channel for expectant and new mothers, it reports. All of the site's information is customized to reflect the user's pregnancy stage or baby's age. Users can personalize the program with a photo journal, week-by-week development calendars, personal profile, and interactive pregnancy journals and polls. The subscription-based service is available for $24 per year and also features how-to videos, online support from other mothers, and coupons. The site's multimedia content comes from the iVillage Parenting Network, including its pregnancy and baby magazines, and the Newborn Channel, its in-hospital satellite television network. iVillage was acquired by NBC earlier this month.