Companies creating online adherence tool for prescription, other brands
OPTIMIZERx and interactive healthcare agency S&H Digital are parterning to create, market, and manage customized patient adherence programs for prescription and healthcare brands. The product, ADHERxE, provides a platform to build compliance programs that allow brands to engage, monitor, and support patients each month. The platform provides educational support and allows patients to activate monthly copay coupons in exchange for entering a branded Relationship Marketing program. Patients will complete a survey to determine their treatment status and reengaged through e-mails, reminders, and other programs based on their survey results.