Google's Personalized Search Goes Live
Search Engine Watch
Google Personalized Search went live yesterday, says Search Engine Watch. The new feature reorders search results based on a user's search history in order to make them more relevant. Users will also have the ability to search through their history, allowing them to revisit previously viewed pages and bookmark those pages in order to find them again easily.
However, personalized search is not something that just happens organically; it's an option offered through a Google account, which users receive when they sign up for AdWords, Gmail and other services. Other enhancements made to the product include a more sophisticated remove-results feature that lets users block individual results, URLs, or even whole domain names from search results.
In the future, Google plans to integrate personal search with Google News, which, by the way, is still in beta, for some reason. News searches will be accessible through user history (although Google only maintains news stories for up to 30 days after publication), and will also contribute to search results. This feature is expected "soon."