Pharmas among highest ad spenders, Internet spending soars
With $4.2 billion in spending, prescriptiont drugs and pharmaceuticals were the third-highest product category for ad spending in 2005, a 2.4% increase over the year before, according to Nielsen Media Research. Procter & Gamble was the highest overall ad spender, despite a 1.3% decrease in spending from the year before. Johnson & Johnson was also ranked among the top ten ad spenders, ranking sixth overall and spending just 0.2% more than last year. The Nielsen data also shows that the Internet experienced 23.3% growth in 2005 over 2004, the largest jump of any media. Spanish language TV ranked next, growing 16.9%, followed by cable TV, which grew 11% since the year before.