Friday, November 02, 2007

Most Searchers Have Two Words for Google

Most Searchers Have Two Words for Google

By Enid Burns <http://searchenginewatch.com/3624989> , Search Engine
Watch, Nov 1, 2007

The largest portion of searches contain two words finds Amsterdam-based
research firm OneStat <http://www.onestat.com> .

Internet users who type two words for on a search engine query account
for 31.9 percent of searches worldwide. Three-word phrases are used for
27 percent of searches. A single word accounts for 15.2 percent of
queries, and four words are used for 14.8 percent of searches.

"Search engines like Google, MSN, and Yahoo can drive a lot of traffic
to a Web site," said Niels Brinkman, co-founder of OneStat. "It is
important that a Webmaster or SEO expert knows what kind of search
phrases they have to use."

Instances with five (6.5 percent); six (2.7 percent); seven (1.1
percent); eight (0.5 percent); nine (0.2 percent); and 10 (0.1 percent)
words are used in fewer searches.

OneStat.com collects data through its Web analytics services. Numbers
are averages. Research is based on a daily sample of two million Web
visitors from 100 countries.

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Thursday, November 01, 2007

Medical Marketing & Media 2007 Winners

  • Best Media Planning/Buying Campaign in Consumer Media

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts

SILVER
PHD and Roche for Tamiflu
fluFACTS.com Offline Ad Campaign

  • Best Media Planning/Buying Campaign in Professional Media

GOLD
Conectics and Ortho-McNeil Neurologics for Topamax Migraine
2007 Media Plan for Topamax Migraine

SILVER
Communications Media and GlaxoSmithKline/Astellas for VESIcare
VESIcare 2006 Professional Media Plan

  • Healthcare Consumer Publication of the Year

GOLD
MediZine and Diabetes Focus
Diabetes Focus

SILVER
P4 Healthcare LLC and Caring4Cancer
Caring4Cancer

  • Healthcare Business Publication of the Year

GOLD
Haymarket Media, Inc.
The Clinical Advisor

SILVER
Haymarket Media, Inc.
Journal of the American Academy of Physician Assistants

  • Healthcare Web Site of the Year

GOLD
LifeMed Media, Inc. for dLife.com
dLife.com

SILVER
The New York Times Co. for About.com
About.com/health

  • Best Use of Direct Marketing to  Consumers

GOLD
Harte-Hanks and Genentech for Nutropin
Nutropin Stepping Stones Patient Support

SILVER
Saatchi & Saatchi Consumer Healthcare and AstraZeneca for Nexium
Purple Plus Adherence Program

  • Best Use of Direct Marketing to  Healthcare Professionals

GOLD
Harte-Hanks and AstraZeneca for Rhinocort Aqua
Rhino Reader Campaign

SILVER
AbelsonTaylor and Scios for Natrecor
Rapid Relief Can't Come Soon Enough

  • Best Professional Sales  Aid

GOLD

Saatchi and Saatchi Healthcare Advertising, Bayer HealthCare and Schering-Plough for Avelox
Avelox Sales Aid

SILVER
Pfizer and Adient for Men's Rogaine Foam
Men's Rogaine Foam Sales Aid

  • Best Use of PR to Consumers

GOLD
PhRMA and APCO Worldwide for Healthy Town
Healthy Town Campaign

SILVER
Communications Strategies Inc. and Duramed Pharmaceuticals for Plan B
Laying the Foundation for Plan B OTC Approval

  • Best Use of PR to Healthcare Professionals

GOLD
HealthSTAR PR and GlaxoSmithKline Consumer Healthcare for Alli
Help Not Hype: Getting Real About Weight Loss

SILVER
Goodman Media International and Institute for Healthcare Improvement
100,000 Lives Campaign

  • Best Promotional Web Site

GOLD
Wyeth and Ogilvy Healthworld
knowMenopause.com

SILVER
Takeda and AbelsonTaylor for Rozerem
Rozerem.com

  • Best Corporate Advertisement/Campaign

GOLD
Torre Lazur McCann and International Osteoporosis Foundation
Bone App├ętit Osteoporosis Poster

SILVER
CCA Advertising and Novo Nordisk
Cuba/Family Tree

  • Best Use of Interactive Media

GOLD
Concentric Pharma Advertising and Bayer HealthCare for Betaseron
Beta Responder Video

SILVER
Blue Diesel and Ortho-McNeil Neurologics
OMN TV

  • Best Individual Product Advertisement in  Consumer Press

GOLD
HC&B Healthcare Communications and Texas Oncology
I Can Survive Cancer

SILVER
AbelsonTaylor and Cramer-Krasselt for Rozerem
Rozerem Attic Print Ad

  • Best Overall Advertising Campaign in Consumer Press

GOLD
Draftfcb and Eli Lilly for Cymbalta
Depression Hurts
 
SILVER
AbelsonTaylor and Cramer-Krasselt and Takeda Pharmaceuticals for Rozerem
Rozerem Print Ad Campaign

  • Best Over-the-Counter Product Advertisement/Campaign

GOLD
Adams Respiratory Therapeutics for Mucinex
Mr. Mucus

SILVER
S&R Communications Group and Fleet Laboratories for EZ-Prep
Unmask the Polyp

  • Best Individual Product Advertisement in Professional Press

GOLD
AbelsonTaylor and GlaxoSmithKline/Astellas for VESIcare
Pants Campaign

SILVER
Wishbone/ITP and Dey, LP for Epipen
Epipen Fish

  • Best Product Launch/Campaign in Professional Press

GOLD
Sudler & Hennessey and Boehringer Ingelheim for Mirapex
Footsteps

SILVER
Harrison & Star and Abbott International for Zemplar Capsules & Injection
Go Beyond

  • Best Overall Advertising Campaign in Professional Press

GOLD
Ogilvy Healthworld and Unilever for Dove
Moisture Changes Everything

SILVER
Sudler & Hennessey and Galderma for Clobex
Doberman Campaign

  • Best Agency Self-Promotion Advertisement/Campaign

GOLD
Wishbone/ITP
Why Limit Yourself

SILVER
Torre Lazur McCann
Launch Intensity

  • Best Branded TV Advertisement/Campaign

GOLD
McCann HumanCare and Eisai/Pfizer for Aricept
Real Stories TV

SILVER
Saatchi & Saatchi Consumer Healthcare and Bristol-Myers Squibb/Sanofi-Aventis for Plavix
Formidable Campaign

  • Best Unbranded TV Advertisement/Campaign

GOLD
GSW Worldwide and Roche
Happy Feet

SILVER
Young and Rubicam and Bayer HealthCare
Not Gonna Take It

  • Best Total Integration Program for Small Companies

GOLD
AbelsonTaylor and Zimmer for Gender Knee
Gender Knee Art Gallery

SILVER
HC&B Healthcare Communications and Menninger for Menninger Mental Health Epicenter
Imagine/Miracles in Mind

  • Best Total Integration Program for Large Companies

GOLD
GSW Worldwide and Roche for Tamiflu—Happy Feet
fluFACTS.com

SILVER
Euro RSCG Life x2 and Bristol-Myers Squibb
Light to Unite

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Wednesday, October 31, 2007

FIND MORE MINUTES

Group Health launched "Find More Minutes," a branding campaign
consisting of TV, print, radio, online and outdoor components. Ads are
running throughout Washington State and drive users to
www.findmoreminutes.com <http://www.findmoreminutes.com/> , a site that
provides health information along with a forum to ask Group Health
doctors' questions. A man takes the kind gesture of a female co-worker
the wrong way in "Water." He mistakes a bottle of water for something
romantic. "DIY" features a man using pushpins to administer
self-acupuncture. His wife informs him that Group Health covers real
acupuncture... and tetanus shots. Creative can be found on
FindMoreMinutes.com. Print ads offer two actions, one that adds years to
your life and one that subtracts. "Deep-Fried Mozzarella -3. Deep Tissue
Massage +12," says one ad. "Downward Dog +6. Work Like a Dog -8," says
another. TM Advertising created the campaign and bought all the media
except for broadcast, which Universal McCann Detroit handled.

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