Thursday, March 15, 2012

The Medical Marketing & Media Virtual Summit 2012 A virtual event with real results.

The Medical Marketing & Media Virtual Summit 2012 A virtual event with real results.

When: March 27, 2012
Where: Wherever you have internet connection
Time: 10:00 a.m. ET
to register for this FREE virtual conference.

One lucky registrant will win a new Kindle Fire

The MM&M Virtual Summit is an online event where some of the finest leaders and thinkers in healthcare marketing will discuss and share strategies, observations and insights on key issues facing the industry. It's also a forum to foster live, interactive dialogue between delegates, speakers and sponsors. Delegates will be marketing executives from pharmaceutical, biotech, device and diagnostics companies, plus advertising and marketing agency executives, vendors, industry consultants and other prominent figures in healthcare marketing. Last year's inaugural MM&M Virtual Summit drew almost 1,000 registrants, with 500 of those attending live on the day. This year's attendance is expected to surpass that.


Keynote: State of the Industry
10:15 a.m. - 11:15 a.m.
Presented by:
Deborah Dunsire, President and CEO, Millennium: The Takeda Oncology Company

Facing a perfect storm of patent expirations, dwindling pipelines, regulatory roadblocks, empowered patients and healthcare reform, is there any hope for pharma? You bet there is.

The Mobile Phenomenon

11:25 a.m. - 12:05 p.m.
Presented by:
Joan Mikardos, Senior Director and Head of the Digital Center of Excellence, Sanofi US
Sponsored by:
eHealthcare Solutions

How apps and location-based mobile will further impact wellness, disease awareness, treatment adherence, behavioral change, marketing efforts-and health outcomes.

Regulatory Outlook

12: 20 p.m. - 1:00 p.m.
Presented by:
John Kamp, Executive Director, Coalition for Healthcare Communication

Are you ready for the Sunshine Act? Do you know what you can do online yet? What else is coming? Be better prepared with our crash-course in navigating the regulatory landscape.

Are We Putting Patients First Yet?

1:15 p.m. - 1:55 p.m.
Presented by:
Jack Barrette, CEO, WEGO Health
Kelly Beyer, Associate Director Digital Strategy & Services, Novartis Pharmaceuticals
Erika Brown, Colorectal Cancer Health Activist and Mayor Pro-Tem,

The quest for open dialogue between drug makers and drug takers is not so much a pipedream these days, as a necessity. Marketers and health activists chart the progress and the pain.

Between a Rep and a Hard Place

2:10 p.m. - 2:50 p.m.
Presented by:
Mike Luby, Founder/President, BioPharma Alliance

With the rep arms race a distant memory, pharma's sales operations must foster more valuable, insightful and technologically savvy exchanges with physicians. How do you do that, exactly?

Platinum Sponsors:

e-Healthcare Solutions

CLICK HERE to register for this FREE virtual conference.

Questions? Contact Anthony Curry @ / 646-638-6009

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