Barbers Spread WOM to Snip Prostate Cancer

When deciding the best way to reach men who were most at  risk for prostate cancer, advocacy group Prostate Net

enlisted the help of someone who knows them best -- their  barber. Prostate Net enlisted barbers in more than 800

barbershops to hand out brochures, direct men to free prostate screenings, and dispense good health advice. The

program successfully leveraged the barber's role in a typical man's life as a trusted source of good counsel and

information.

 

THE LESSON: A good idea spreads faster when it comes from

someone you trust.

 

THE SECOND LESSON: If you're a man and are at least 40, get

your prostate checked.

 

More info:

http://www.prostate-online.org/barbershop/index.html