Thursday, May 26, 2005

Novo Nordisk launches Spanish-language diabetes Web site

Novo Nordisk and the Entertainment Industry Foundation have launched an interactive Spanish-language Web site about diabetes, the pharma reports. Diabetes strikes Hispanic Americans 1.5 times more often than similarly aged whites and affects 8.2% of all Hispanic Americans aged 20 years or older, says the report. About 25%-30% of those aged 50 and older suffer from either diagnosed or undiagnosed diabetes. The site, , is a Spanish translation of a similar one launched in English in February and features celebrities such as Maria Menounos and James Avery (ePharm5, 3/4/05). Novo Nordisk launched in March a Spanish-language print campaign featuring diabetic star Halle Berry, says the report.



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