Medsite, Yahoo! partner to bring Rx info to 50M consumers

Medsite, Yahoo! partner to bring Rx info to 50M consumers

Marking an industry first, Medsite has launched a partnership with Yahoo! Health to bring physician-level drug information to consumers, Medsite reports. Still in its pilot phase, the consumer detailing, or "cDetailing," product will reach more than 50 million Yahoo! consumers worldwide and allow pharmas to partner with Medsite to give consumers in-depth drug information previously available only to doctors, says the report. The new marketing platform will allow pharmas to use rich-media advertising and educational programming to better inform consumers about their drugs. Medsite's content "ensures maximum impact and retention. We work with our clients to customize content approach for each individual brand," a Medsite spokesperson tells ePharmaceuticals. The product will be available to the public in the near future, the spokesperson says.