Tuesday, July 12, 2005

French GSK arm starts blog to engage consumers, spark debate!!!

French GSK arm starts blog to engage consumers, spark debate
GlaxoSmithKline's (GSK) French arm has started a blog called Avenir de la Sante (The Future of Healthcare), according to the weekly public relations magazine PR Week. The blog is written only in French and is intended to provoke debate over France's plans to retool its healthcare system, according to the report. A GSK spokesperson said the blog shows that the company is involved in the debate and offers a way for the pharma to engage directly with patients and other stakeholders, according to the PR Week report. There is also a link to the blog on GSK's French Web site. Visit the blog at avenirdelasante.fr. Other companies are jumping on the healthcare blogging bandwagon. United BioSource Corporation is sponsoring a blog about third-party payer reimbursement for prescription drugs, while GSK, Pfizer, Johnson & Johnson, and at least one regulator plan to hire a firm that has devised software to spy on blogs.
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