AOL adds 85 blogs and possibility of $1 million annual revenue

AOL adds 85 blogs and possibility of $1 million annual revenue

If you were still working Friday before the long weekend, you read the various reports that American Online bought Weblogs so it could start to offer specialty sites to attract small niche followings. For those of you who extended your three-day holiday to four days, here's the scoop: Weblogs is believed to generate at least $1 million a year from Google AdSense ads alone, report various media. The purchase includes Weblogs' 85 blogs--including the technology blog Engadget, car blog Autoblog, and parenting blog BloggingBaby. The Weblogs' properties attract more than 30 million monthly Web page views and 25 million monthly RSS page views per month, according to AOL. The blogs will continue to operate independently, and AOL's Advertising.com will work with Weblogs to place online ads on the sites.