Roche aims to help women cancer survivors find inner beauty

Roche aims to help women cancer survivors find inner beauty

 

Roche launched a campaign over the weekend that aims to use fashion as a way for women cancer survivors to feel empowered and find their inner beauty. The campaign kicked-off with a seminar at Nordstrom department store in Las Vegas that featured a discussion led by a lingerie designer and a certified oncology nurse. The campaign also has a Web site, which will Web cast campaign events and features fashion suggestions and survival techniques, such as "10 Ways to Live Your Beauty from the Inside Out." The site also provides personal stories of breast cancer survivors and encourages women to wear lingerie as a way to build body confidence. Roche markets the breast cancer drug Herceptin internationally; it is marketed in the U.S. by Genentech, and in Japan by Chugai. 

 

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