Hispanic network TV, Internet strongest growing media in 2006

Hispanic network TV, Internet strongest growing media in 2006  

According to TNS Media Intelligence estimates, Hispanic network television will grow 10.4% in 2006, faster than any other media. Spanish networks have received more attention in recent weeks since the Nielsen Television Index showed Telemundo and Univision's strong performance against mainstream media, especially with telenovelas (ePharm5, 1/13/06). TNS predicts that Internet will grow 9.1%, an estimate that may be misleading since it does not include paid search. However, industry ad forecaster Bob Coen from Universal McCann predicts that Internet will be the fastest growing media in 2006 at 10%, according to Media Post. Cable network television will grow 8.4% in 2006 and outdoor advertising will grow 7.2%, predicts TNS. Finally, grabbing the fifth spot on the list is spot television, which TNS predicts will grow 7% in 2006.