New Web site, campaign educates Hispanics about Rx assistance

BRIEF:

 

New Web site, campaign educates Hispanics about Rx assistance

A new Web site and educational campaign from the Partnership for Prescription Assistance (PPA) aims to educate the Hispanic community about drug assistance programs, reports PPA. However, the site is mostly a translation of the English version, a PPA spokesperson tells ePharm5. Experts say Hispanic marketers should avoid simply translating and should incorporate culturally relevant content. Other portions of the campaign will include ad buys on Hispanic media such as Univision and Telemundo, as well as on local print, radio, and television, according to PPA. The campaign's Spanish-language Web site has information about finding an appropriate assistance plan and a streaming video of a Spanish-language TV commercial which features PPA talking head Montel Williams. The site and the ad tells consumers about the "Help is Here Express," two buses that will travel around the country to promote the program. The events will take place at local community centers, according to the PPA spokesperson.

 

FULL STORY

PPA Launches National Campaign to Help Educate Hispanic Americans About Drug Assistance Programs

PR Newswire via NewsEdge Corporation :

WASHINGTON, Feb. 10 /PRNewswire/ -- In an effort to increase access to affordable prescription medicines for all Americans, the Partnership for Prescription Assistance (PPA) today unveiled a national advertising campaign targeting America's growing Hispanic community to help draw attention to the free or nearly free medicines available to millions of Americans in need.

Since April, the PPA, a patient assistance program clearinghouse, has matched more than 1.4 million Americans to public and private patient assistance programs that may provide them with free or nearly free medicines.

Montel Williams, an Emmy-winning syndicated talk show host, author and motivational speaker, is the official national PPA spokesman as America's pharmaceutical research companies expand their efforts to raise public awareness of the more than 475 public and private patient assistance programs available to people in need. Williams is well-known for his work with charitable and patient organizations.

A prominent feature of the PPA's nationwide effort is the "Help is Here Express" -- two buses that crisscross the country, stopping in hundreds of towns and cities to educate uninsured and under-insured patients about drug assistance programs. Efforts are made to match patients with programs that appear to meet their needs.

In addition, a major national advertising campaign was launched last month to draw attention to the free or nearly free medicines available to millions of Americans.

"The goal of the Partnership for Prescription Assistance is to reach as many people in need as possible," said Billy Tauzin, President and CEO of the Pharmaceutical Research and Manufacturers of America. "Part of that effort includes educating America's Hispanic community about the hundreds of public and private patient assistance programs available to them and helping to match them with a program that best meets their needs."

The Partnership for Prescription Assistance (toll-free, 1-888-4PPANOW; http://www.pparx.org) is the only source that provides a single point of access to the more than 475 patient assistance programs, which include more than 180 programs offered by the pharmaceutical industry. The PPA educational effort is supported by America's pharmaceutical research companies working with doctors, pharmacists, health care providers, patient advocacy organizations and community groups.

To view the ad, go to https://espanol.pparx.org/hispanic_outreach.php

To view the PhRMA Web site in Spanish, go to http://www.phrma.org/espanol/

SOURCE Partnership for Prescription Assistance

CONTACT: Telly Lovelace, +1-202-835-3460, for the Partnership for Prescription Assistance