Wednesday, March 01, 2006

New health search site pulls information from various engines Adds Health Vertical Search to Its Search Platform; Healthline Partnership Enriches Medical Content in Response to In-Depth Queries

Business Wire via NewsEdge Corporation :

CHICAGO & SAN FRANCISCO--(BUSINESS WIRE)--Feb. 28,, a search platform for broad-Web and vertical search engines, today announced a partnership with Healthline, the leading Internet health search engine dedicated to consumer healthcare, to provide's users with a robust capability to search health-related topics directly on the site. Now visitors have access to the most relevant, comprehensive healthcare-related information and Medically Guided Search(TM) navigation tools, helping to empower them to make more informed, confident healthcare decisions. Consumers and healthcare professionals can immediately access's new health service by visiting or and clicking on the "Health" tab.

Through its partnership with Healthline, now offers information seekers access to Healthline's proprietary process for crawling indexing and ranking over 170,000 health and medical sites representing 130 million pages of content across the Internet. To present this information in medically accurate context, Healthline has developed the largest consumer health taxonomy of its kind, featuring an information classification system that delivers precise, relevant open Web results, related physician-reviewed articles and HealthMaps(R) -- Healthline's unique visual navigation tools -- to optimize the search experience for individuals seeking healthcare information.

"We are pleased to integrate Healthline's medically guided search expertise into's vertical search offerings," said Stephen Scarr, CEO. "Our newest search capability delivers the precision and accuracy of a vertical, health-dedicated search site that we believe our health information seekers will view as a 'one-stop-shop' for the most relevant information on a wide array of healthcare-related topics."

When utilizing the provided "Health Search" tool bar for specific terms and topics, retrieval of information is effortless and results are highly organized and easy to view. Healthline's search engine also matches consumer language with medical terminology, so that a search on a term such as "heart attack" will also return results that include references to "myocardial infarction" and "pericardial effusion."

" has created a one-source solution for easily obtaining accurate, comprehensive and relevant health information," commented West Shell III, Healthline CEO. "The search for health is the most important and difficult that consumers undertake. We see great potential partnering with companies like who understand the importance of helping their customers successfully navigate the vast, overwhelming world of complex medical information. Together, Healthline and deliver a compelling, best-of-breed vertical search solution that provides a powerful, diverse, content-rich experience for site visitors."

About is a search platform for broad-Web and vertical search engines. In an over-communicated and over-informed era, relevant and time saving information brands will become increasingly attractive to Internet users. seeks to be just that by providing a time-saving interface that seamlessly combines different search technologies into one site. provides results from the leading search engines and pay-per-click directories.'s vertical search providers include comparison shopping and product reviews, a broad selection of news, pictures, event tickets, eBay, jobs, flights, hotels, White and Yellow Page directories, weather, maps and directions. The company is headquartered in Chicago. For more information, visit

About Healthline

Healthline Networks, Inc. provides the easiest way for consumers to find, understand and manage healthcare information, empowering them to make more informed decisions that lead to better health. Created in collaboration with 1,100 physicians and medical specialists, Healthline's unique Medically Guided Search(TM) experience is powered by a consumer health taxonomy that encompasses nearly one million medical terms and synonyms -- the largest of its kind, and one that translates everyday language and precisely matches it to complex medical information. Healthline is defining the HealthWeb, a filtered directory currently consisting of more than 170,000 health-oriented websites and 130 million pages of medical content. Combined with the company's visual HealthMaps(R) and personalization tools, Healthline connects users with the information, people and resources not readily available through general search engines or today's online health destinations. Based in San Francisco, Healthline is backed by VantagePoint Venture Partners, Reed Elsevier Ventures, Mitsui & Co., Ltd., and JHK Investments, LLC.

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