WebMD acquires Internet rival

WebMD acquires Internet rival

Published March 2006

WebMD Health Corporation, a leading provider of health information services to consumers and physicians and parent company of the consumer Web site WebMD.com, has acquired eMedicine.com, Inc., an online publisher of medical reference information for physicians and other healthcare professionals. The purchase price was $25.5 million.

"The acquisition of eMedicine.com complements WebMD's current offerings for physicians and health care professionals," said CEO Wayne Gattinellain in a statement. "eMedicine.com will strengthen our reach and expand the breadth and depth of our online clinical reference information."

Integration of sales, technology, and editorial infrastructure is expected to be completed in late 2006.