New Genzyme site combines patient support and drug education

New Genzyme site combines patient support and drug education

Unique features and easy-to-read information are the hallmarks of a new Genzyme Web site for the osteoarthritis of the knee medicine Synvisc. Unlike similar sites that offer education and support in an unbranded environment, the content on the Genzyme site combines information and resources about the disease and personalized support tools along with information about the drug. The site, www.InStepWithSynvisc.com , also offers some unique resources, such as a chart that compares Synvisc with its competitors. The language on the site is very consumer-friendly, especially the section about risk information. Unlike many other pharma Web programs that register users, InStepWithSynvisc.com sent a welcome e-mail within an hour of our registration. In a recent ePharm5 brief, consulting agency WHITTMANHART said graphics, personalized content, and links back to the site are crucial components of online pharma program welcome e-mails. The In Step With Synvisc e-mail featured many of these elements.