| Discovery Communications has formed a new multi-platform health business unit that will incorporate TV, the Web, and video on-demand (VOD), as well as many ad opportunities. The initiative, Discovery Health Media Enterprises, includes the TV networks Discovery Health Channel and FitTV, DiscoveryHealth.com, and Discovery's CME businesses. In October, the new unit will also launch Discovery Health On-Call, Discovery's first stand-alone VOD service. According to Eileen O'Neill, general manager and executive vice president of Discovery Health Channel and FitTV, there are great advertising opportunities for companies across all of the new unit's platforms. "It provides an environment that is focused and relevant to the audience they want to reach," she tells ePharm5. "For VOD in particular, there is the potential for unique, interactive, longer form ads, and these opportunities will continue to grow as the platform grows." |
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