Thursday, September 21, 2006

Marketing Collateral Adored by Reps & Prospects Alike -- PowerPoint-Style Libraries With Audio



If you're in charge of marketing collateral for your company, consider this your must-read Case Study of the year.

Turns out 30% of prospects in the scientific community prefer audio-enhanced PowerPoint-style decks to white papers, brochures, Web pages and webinars. We suspect prospects in other industries will adore these slides, too (they just haven't seen them yet).
buzz this