Thursday, November 09, 2006

iVillage Live to Go Live on Air, Online, in Studio

iVillage Live to Go Live on Air, Online, in Studio

The world's first interactive daytime show is set to debut next month when iVillage Live airs simultaneously on-air, online and in front of a live studio audience.

The multi-channel format for the show includes the Bravo channel, at, and NBC Universal Television Stations at the Universal Orlando resort, reports. The show will feature interactive elements including live-chat at, with selected portions of the chat scrolling across the screen during the show's broadcast. Mobile phone users can also text questions and comments to the show as it is being aired.

iVillageLive is working with advertising partners to secure product placements and integration and e-commerce opportunities. Companies that have already agreed to be involved include Unilever; Aramis & Designer Fragrances, Clinique, Estee Lauder and Origins; GE Profile Appliances; Goody; Graco; Healthy Choice;; and

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