Friday, November 24, 2006

Pew: Podcast Audience Doubles

Pew: Podcast Audience Doubles
by Wendy Davis, Friday, Nov 24, 2006 6:00 AM ET
ABOUT TWICE AS MANY WEB users are downloading podcasts now compared to six months ago, according to new data from the Pew Internet & American Life Project.

Twelve percent of Web users surveyed in August said they have downloaded a podcast--up from 7% who said the same in a survey conducted between February and April. Those numbers appear higher than what was reported in July by media measurement company Nielsen//NetRatings, which found that 6.6% of U.S. adult Web users had downloaded a podcast in the last 30 days.

Pew attributed the increase to the surge in MP3 ownership as well as the vast amount of content now available--more than 26,000 podcasts and 1 million episodes, according to the report.

Podcast downloaders are more likely to be male and connect via broadband, according to Pew. The study found that 15% of men downloaded podcasts, compared to just 8% of women. In addition, 14% of those with home broadband connections had transferred podcasts to their computers, compared to 10% of dial-up users.

Online tenure also correlated with podcast use; 13% of users with at least six years of online experience reported downloading podcasts, while just 6% of users with three years' or less experience online had done so.

Despite the increase in number of downloaders, the activity still appears to be an infrequent occurrence; only 1% of respondents said they downloaded a podcast on a typical day.

For the report, Pew conducted a telephone survey of 2,928 adults by phone.

buzz this


earnest said...

» International Trial Of Novel Breast Cancer Drug
14/12/06 07:03 from Breast cancer blog from
A clinical trial of a new targeted breast cancer drug, led by
physicians at Massachusetts General Hospital (MGH) Cancer
Center, has begun enrolling patients. The TEACH (Tykerb
Evaluation After CHemotherapy) trial will investigate ...

For useful content on cope successfully organochlorine pollut, breast cancer need to know and early breast cancer detection: check
the url is