Mochila Launches Branded Video Player

Media marketplace Mochila has unveiled a media player publishers can brand and put on their site, reports MediaPost. The AdMatch Player allows publishers to display video, text or pictures on their site in a player they brand specifically for that site. Content is fed to the players automatically based on defined interests by the publisher via feeds. Ads - again, based on publisher preference - are then fed to the player. Revenue from those ads is split between the buyer, Mochila and the content owner. Mochila brings video in from a number of partners across the web. Ads are served by 24/7 Real Media, Quigo, Tacoda and Broadband Enterprises.