Johnson & Johnson's BabyCenter Web site expands to China

Johnson & Johnson's BabyCenter Web site expands to China

Johnson & Johnson member-company BabyCenter LLC is expanding to China, it reports. The Web site BabyCenter China will give more than 56 million new and expectant mothers access to prenatal and parenting information and resources, as well as an online community. The U.S version of BabyCenter reaches 78% of all new and expecting moms in the United States in a year and is the category leader in online parenting sites in the United States, United Kingdom, Australia, and Canada. In 2007, it's estimated that there will be 20 million babies born in China--five times as many as in the United States. BabyCenter China will give those new parents access to stage-based content and resources, including a pregnancy calendar and e-mail newsletters with personalized fetal, baby, or child development information.