RE: J&J corporate blog aims to provide new means of communication
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Sent: Monday, July 09, 2007 9:02 AM
To: Ignite
Cc: Blog
Subject: J&J corporate blog aims to provide new means of communication
J&J corporate blog aims to provide new means of communication
Johnson & Johnson has launched a corporate blog in a move that could prompt other pharma companies to do the same, according to Marketletter. Dubbed JNJ BTW (computer speak for "by the way"), the blog says, "Everyone else is talking about our company, so why can't we?" The blog's author, Marc Monseau, a media relations team member, writes that he will provide a voice for J&J's more than 120,000 employees that often "gets lost in formal communications." Although he acknowledges the "internal limitations" to what he can write, Monseau says that the blog will be an exercise in "unlearning of old habits and traditional approaches to communicating." The blog will also allow the company to talk about J&J and industry news, provide more context to happenings, and make corrections.
The blog:
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