European consumers turn to corporate pharma sites for health, Rx info

European consumers turn to corporate pharma sites for health, Rx info

The lack of DTC advertising or local product.com sites isn't stopping
European consumers from searching the Web for pharmaceutical
information, according to a new study from Manhattan Research. One-third
of online consumers in Europe research pharmaceuticals online, and
nearly 80% of these consumers take some sort of action as a result of
their searches. Instead of visiting product sites, consumers are
actually going to corporate pharma sites, with an estimated 21 million
consumers saying they've visited corporate sites in the past 12 months
across the 10 countries surveyed in the research. Pfizer, Bayer, and GSK
are the top three corporate sites visited by consumers for information.
The visitors say they access these sites specifically for health and
treatment information. Manhattan Research says that in light of this
trend, companies should provide patient-friendly disease education
content in the local language on the local portal for the company.

Click below to download the entire Cybercitizen Health Europe white
paper from Manhattan Research:

http://www.manhattanresearch.com/files/Cybercitizen_Health_(clients)/CCH
_EUROPE/Version_7.0/European_Consumers_Seeking_Health_Information_by_Man
hattan_Research.pdf
<http://www.manhattanresearch.com/files/Cybercitizen_Health_(clients)/CC
H_EUROPE/Version_7.0/European_Consumers_Seeking_Health_Information_by_Ma
nhattan_Research.pdf>