Tuesday, December 04, 2007

ReachMD.com and Sermo Partnership


ReachMD XM Channel 157 and Sermo Partner to Directly Involve Physicians
in News and Information That Affects Medicine

November 16, 2007 - Chicago, IL - ReachMD XM Satellite Radio (Channel
157) and Cambridge, MA based Sermo today announced a partnership in
which ReachMD's innovative broadcast medical programming will be linked
to Sermo's online physician community. This unique partnership will
enable physicians from across the country to access selected segments of
ReachMD's medical programming directly from Sermo and discuss them in
real-time. Also, ReachMD XM 157 will broadcast ongoing reports on
physician opinions and attitudes about the content that is "discussed"
within the Sermo online community. These physician insights will help
deliver on the mutual interest of both Sermo and ReachMD to inform,
educate and stimulate dialogue with America's physician community.

"By combining the real-time discussion and engagement that takes place
in the Sermo physician community with the innovative programming and
broadcast network of ReachMD, the two organizations will amplify the
voices and opinions of the nation's physicians in a powerful new way
that directly influences healthcare," said Alex Frost, VP of Research
Initiatives at Sermo.

As part of this unique partnership, ReachMD listeners and the nearly
40,000 physicians on Sermo will be able to discuss ReachMD programs
within the Sermo community. The partnership with ReachMD is an early
alliance in Sermo's "Discuss on Sermo" initiative, which enables
physicians to share opinions about medical news in real-time and to
collectively interpret research advances with thousands of colleagues.
The partnership also allows ReachMD to report on the kinds of
discussions happening in the Sermo community about its content.

"Both of our companies offer new and innovative ways for physicians to
engage one another and to be heard," said Dr. David Preskill, Founder
and Chief Medical Officer of ReachMD. "By combining broadcast media with
the Sermo community, physicians can now listen to a segment on ReachMD,
then immediately discuss the content with colleagues. This allows for
never-before-possible interpretations."

About Sermo:
Launched in September 2006, Sermo is already the largest online
physician community in the US, with nearly 40,000 physician members. On
Sermo, physicians exchange knowledge with each other and gain
potentially life saving insights directly from colleagues. Sermo
harnesses the power of collective wisdom and enables physicians to
discuss new clinical findings, report unusual events, and work together
to improve patient care. Through its unique business model, Sermo is
free to physicians and has no advertising or promotion. For more
information, visit www.sermo.com.

About ReachMD:
ReachMD, headquartered in Highland Park, Illinois, is a leading provider
of advanced healthcare information and education for medical
professionals. The company's proprietary technology provides the most up
to date healthcare information in the field through cellular phone,
satellite radio and on-line programs. This technology allows healthcare
professionals access to the latest information in best practices and new
advances in treatment and delivers this information through convenient
and accessible technologies. For more information, visit

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