Report shows that social media may be recession-proof

Report shows that social media may be recession-proof

Despite the economic downturn, marketers will likely continue to invest in social media, according to a Forrester Research study. A combination of the cost effectiveness of many social media applications along with their ability to produce measurable results, could allow social media to not only survive but thrive in a possible recession, the report says. Social marketing may also be more resilient than traditional media. For example, Procter & Gamble's online community for adolescent girls, BeingGirl.com, is four times as effective as a similarly priced marketing program in traditional media, reports Adweek.