Thursday, April 03, 2008 introduces the BOOMj Experts Network introduces the BOOMj Experts Network

Business Wire via NewsEdge Corporation :

Business Editors/Internet Writers

LAS VEGAS--(BUSINESS WIRE)--March 26, 2008--BOOMj, Inc. (OTCBB: BOMJ, , a leading Web-based niche social network and e-commerce
site serving more than 78 million Baby Boomers and adults over 35, today
announced the BOOMj Expert Network. This community of leading authors,
bloggers and content aggregators will launch with participation from
more than 40 experts including among others Joel Widzer, author and
founder of; a travel expert, fitness expert John
Spencer Ellis, CEO of NESTA, and Victoria Grace, president of Work It

"Adults over the age of 35 connect online around common interests and
needs," said Wendy Borow-Johnson, president of "We want to
provide our users with all the tools they need to be successful in life,
and we hope that they will form an even tighter community as they engage
in groups and blogs moderated by our new panel of experts."

The BOOMj Expert Network will provide customized expert information in
the areas that are most relevant to BOOMj's user base: relationships,
travel, health, pets and vets, finance, beauty and fashion, home
improvement and outdoor adventures. Profiles of each BOOMj expert will
be featured in the MY BOOMj pages and highlighted on the BOOMj home
page. Experts will be called on to provide spotlighted reviews in the
BOOMj store and offer feature articles on content pages throughout the
site. Additionally, each expert will appear on exclusive segments on
BOOMj's original TV series "BOOMj Today."

Widzer, who will provide travel deals, tips and give expert opinions on
the best bets for baby boomer travelers said, "BOOMj represents a
powerful demographic that is always looking for the best deals in
travel. I'm looking forward to extending the reach of
and providing insight and insider tips for BOOMj members who are looking
for the ultimate travel experience."

"Balancing work, family and relationships is critical to for everyone -
especially Baby Boomers and adults over 35," said Ellis, who will focus
on health, exercise and work-life balance tips. "We at are looking forward to giving advice and offering
stress management, fitness and life coaching programs, products and
services to BOOMj members."

Grace will offer advice for mothers who are part of the sandwich
generation - those caring for their children, but who are still actively
part of the work force and may even be taking care of their parents as

" caters to all age moms and we are glad to be offering
specific content to the woman who is over 35 and dealing with both
career and motherhood issues along with other family concerns," stated

BOOMj will continue to expand the Expert Network throughout the year
providing additional tailored content for Baby Boomers and Generation

BOOMj offers Internet users over the age of 35 focused content and
breaking news in health, finance, politics, technology, entertainment
and lifestyle integrated with social networking tools and e-commerce
shopping. BOOMj membership is free and active members are provided with
reward points redeemable as cash in the store. BOOMj's
leadership team has experience in media, retailing and e-commerce and is
at the forefront of establishing the premier destination for Baby
Boomers and Generation Jones.

About, Inc., Inc.TM(OTCBB: BOMJ) is a leading Web-based niche social
network and e-commerce site serving more than 78 million Baby Boomers
and Generation Jonesers. BOOMj provides an integrated and highly focused
community which incorporates personalized social networking, online
shopping, travel deals, video programming, and breaking headline news
and focused content in: health, finance, politics, lifestyle, and
movies/entertainment for members. For more information regarding the
company, please visit

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