Thursday, March 05, 2009

ePharma Summit: Thoughts, Themes, and Takeaways, Part 1

Excerpt from Shwen's blog on ePharma 2009:


"Seeing that this conference covered all aspects of eMarketing in Pharma, a variety of topics were covered, from reaching MDs online to online media mix to market research. Of course, there were also panels that covered Social Media — which was a recurring theme that was brought up throughout the conference — including Josh Bernoff’s great keynote on leveraging Groundswell, with some new and interesting data on health/pharma topics. By the way, this is another good example of where the organizers have thought outside the traditional box and invited a non-pharma KOL in social media.

Of all the sessions, however, I do think that the best discussion of the conference had to be the panel on “Driving Policy/Guidelines Around the Use of Social Media in Pharma“, which featured an esteemed panel consisting of: Robert Goldberg (moderator), Marc Monseau, Fabio Gratton, and Fard Johnmar. You can read more about it at the ePharma Summit blog and I also recorded the session, but will need to check with all parties involved before being able to publish it, so let’s hope.

So, if I had to narrow it down to three key takeaways from the meeting, here’s what they would be…"

Cick here for the full article:

buzz this