Thursday, July 16, 2009

Nick Jonas & Bayer Launch "Simple Wins" Diabetes Creativity Contest

Music Sensation Nick Jonas and Bayer Diabetes Care Invite Kids With Diabetes to Express Their "Simple Wins" in a Creativity Contest

NEW YORK, NY--(Marketwire - July 15, 2009) - Music sensation Nick Jonas and Bayer Diabetes Care are inviting kids and teens with diabetes to enter the "Express Your Simple Win Creativity Contest" online for a chance to meet him in person. Three Grand Prize Winners Will Meet Nick Jonas. Bayer Diabetes Care is the official sponsor of the contest.

Nick Jonas, who has Type 1 diabetes and uses a Bayer CONTOUR® meter, has made a special video announcement about the contest; in which he inspires young people with diabetes to share their creativity and their own personal "Simple Wins." The special message can be viewed and downloaded at

In Nick's video message, Nick talks about what Simple Wins are: "small, everyday victories for managing diabetes that can lead to big differences over time." His Simple Wins include writing lyrics, performing and making music, and he even talks about what inspired him to write the popular song, "A Little Bit Longer."

To enter the Bayer "Express Your Simple Win Creativity Contest," young people with diabetes between the ages of 6 and 18 are asked to record a 15-30 second video that demonstrates their Simple Win in an artistic way. The personal video submission can be a visual demonstration of original song lyrics, photography, painting/drawing, acting or another form of creativity. Once the video is complete, entrants can go to and upload and complete the eligibility criteria to enter the contest.

The contest, which began in April and will last through September 20th, picks three monthly finalists during the last week of each month, and their videos are posted on, allowing the public to vote on the best one, which is announced at the end of the month. Each monthly winner wins a prize and is eligible for the Grand Prize drawing. In October, following the end of the contest, the top three favorite videos will be picked by a team of judges and those entrants will get to meet Nick in person. Grand prize winners will be notified on or about October 30, 2009. Each of the Bayer "Express Your Simple Win Creativity Contest" Grand Prize winners and a guest of their choice will meet Nick Jonas in person on a date to be determined.

Restrictions and limitations apply. For more information: go to for the official rules and regulations, grand prize information, online voting of monthly winners and contest submission guidelines.

The web site also shares Nick's personal experiences with diabetes and Nick's blog posts of his latest activities.

Watch a Special Message From Nick -- Exclusively Online; Video Clip Available at

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