Today Google released a new primary research study titled: "Connecting with Physicians Online: Searching for Answers".
The purpose of this study was to demonstrate "how physicians use the internet and search in their clinical practices." The study was conducted between May 20, 2009 - June 8, 2009, and involved 411 physicians (PCP/GP, Endo, Cardio and Psych). Each physician was asked to complete an online survey, including embedded internet search exercises.
There is some great new data in this study that once again demonstrates the high degree in which the Internet is a critical and integral part of the physician's practice. Enjoy!