Every week Ignite's Strategy & Insights team presents findings internally from their latest digital landscape surveillance (a service we in turn offer to our clients known as "Health E.S.P." -- part of our Electronic Surveillance Project). This week I was delighted (and surprised) when I was shown a Levaquin-branded "'Pneumonia Management" application for the iphone/itouch. Delighted, because I always love it when this industry "innovates". Surprised, because I had not heard a single peep about it from the pharma twitterati -- remarkable considering it was released in the iTunes App store September 27, 2009. In fact, the application is so "under-the-radar" that it isn't even listed on Jonathan Richman's well-curated and comprehensive Social Media Wiki -- which means, as far as I'm concerned, it doesn't really exist :)
Wednesday, January 20, 2010
Seriously, though. It does exist and besides being in the iTunes app store it's also on Levaquin360.com, a Website created by PriCara for US healthcare professionals. (Note: PriCara is a division of Ortho-McNeil-Janssen Pharmaceuticals, the same folks who brought us the "Black Bag" iphone app).
On first glance (looking at the screenshots), the app looks really well-designed, intuitive, interactive, and useful -- especially for its intended audiences (emergency medicine, infectious disease specialists, intensivists, etc.). However, I have yet to download it and give it a spin. And frankly, even if I did, I am not sure I would be the right person to to properly evaluate the content/utility of this tool. However, I am sure there are many of you that will, and I look forward to hearing your thoughts.