For those who haven't seen it, "Lilly Oncology on Canvas" is a beautiful campaign from Lilly Oncology that "honors the journey of those whose lives have been affected by cancer. Their stories are told here through art and narrative, with the hope that the rich tapestry of emotions conveyed in these pieces of art provides hope and inspiration to others."
Here are links to the various Social Media initiatives related to this campaign.
YouTube Channel (82 views as of 2/24/09 -- just launched)
Twitter Account (235 followers as of 2/24/10)
Facebook Page (896 fans as of 2/24/10)