This morning I received an e-mail from Health Central's CEO Chris Schroeder who was kind enough to provide some information to the community regarding his recent DTC National presentation. As some of you may have heard, the always brilliant Mr. Schroeder presented some very insightful data at the conference (in partnership with University of Virginia professor Jim Burroughs).
Mr. Schroeder writes: "This information explores the unique attributes of empowered patients – those who ask for treatment and prepare for their doctor appointments."
Using established consumer psychology scales, Health Central surveyed nearly 3,000 patients from their communities to explore the following:
- What drives an empowered patient, including need for cognition and relationship with doctors
- How empowered patients can convert traditional mainstream patients to in-control consumers
- Where to find and how to recruit empowered patients effectively