Monday, April 16, 2012

Confirmed: Facebook Pages for Brands Will Get Profile Pic Makeover April 26

There have been some rumors lately that Facebook is quietly testing some new features for its recently-launched timeline-driven brand pages. Today, one of those rumors was confirmed by our friendly facebook reps (as well as tech blog TheNextWeb):
Starting April 26, 2012, the profile pic for brands (which currently displays at 125 x 125 pixels) will display at 160 x 160 pixels.
Apparently this change resulted from feedback from testing. The profile pic will sit 23 pixels from the left and 210 pixels from the top.

Why does this matter? For one, brand profile pics uploaded at 125 x 125 pixels will be automatically scaled up to fit this new dimension -- and will risk looking pretty terrible unless a new image is uploaded.

Secondly, for those brands that have carefully crafted cover & profile pictures to fit nicely together, this change will create problems in terms of alignment.

So, for those of you out there managing brand pages on facebook, you might want to take another look at your brand page to ensure that when these changes take effect you are ready. To stay informed of other updates coming that might impact your brand, follow us on twitter.

Images in this post courtesy Michael Eggelton who wrote an excellent blog speculating on this subject a few days ago.

buzz this