New African-American health Web site provides pharma ad opps

New African-American health Web site provides pharma ad opps

Pharmas looking to reach African-American patients have a new health Web site on which to advertise, according to the site, www.BlackDoctor.org. The site, which founder Reginald Ware called "a WebMD for African Americans," includes articles and information about health issues that are especially relevant to African Americans and resources to help users find African-American physicians. Other channels on the site include healthy living, fitness, food and nutrition, and the latest health news, according to the site.

 

Advertising opportunities include contextual sponsorships, ads that are targeted to consumers by where they live, and sponsorship of the site's weekly e-newsletters, according to the site. For more information, go to www.BlackDoctor.org.