IAB issues Web video ad guidelines as online video spend rises

IAB issues Web video ad guidelines as online video spend rises

 

The Interactive Advertising Bureau (IAB) has set creative guidelines for broadband video commercials online, it reports. The guidelines aim to help advertisers develop content that is accepted by many interactive publishers, as well as improve users' experience and efficiency of buying, planning, and creating online media. Final guidelines are included on IAB's Web site. In other news, online video advertising spending in the United States will reach $640 million in 2007, nearly tripling from this year's $225 million, according to an eMarketer report. By the decade's end, eMarketer predicts that advertisers will spend at least $1.5 billion on Web video ads. According to the report, video advertising online represents a place where television and Web advertising can come together. A main driver of increased use of online video ads is at-home broadband adoption, which eMarketer says will more than double to 69 million by 2008, up from 2004's 34.3 million homes. 

 

http://www.iab.net/standards/broadband/index.asp