Nielsen offers raw minute-by-minute data to advertisers

Nielsen offers raw minute-by-minute data to advertisers

Nielsen Media Research will offer its minute-by-minute television ratings in a raw format to ad agencies and their clients to better analyze the data and to put through their own proprietary systems, the firm reports. The raw data, rather than the minute-by-minute data Nielsen offered through its NPower system, tells agencies how many viewers are watching their ads and the viewers' age, economic status, and household size. According to Ad Age, these data are crucial to advertisers because they give a clearer picture of how many people watch commercials. The NPower system's data were criticized for being too limited and expensive, according to the AdAge report. Go to Nielsen <http://www.nielsenmedia.com/> for more information.