Online tools target consumers with keyword-content combo

Online tools target consumers with keyword-content combo

Interactive ad firm AdValiant has launched a new set of online behavioral targeting tools that combine keyword and content-relevant advertising to better target Web users, it reports. The tools, called AdVario, allows advertisers to target ads based on keywords on a page against broader user behavior or a combination of both. The ads can be targeted by key-phrases based on site content, and can be customized with text links, Flash, surveys, coupons, and other options. AdValiant also says its tools allow Web publishers to customize their advertising by specific categories, controlling the types of advertising that appear on their sites and making ads more relevant to the site content. Go to www.AdValiant.com to learn more.