Motel 6 Targets Consumers Via Podcasting

Motel 6 Targets Consumers Via Podcasting

Dec 20, 2005 6:03 AM
PROMO Xtra

Motel 6 is out with a new ad touting the top six reasons to stay at the chain. Only this time, the brand is streaming its message in its first-ever podcast.

Podcasts are downloadable audio recordings consumers can listen to on a home computer, an iPod or other MP3 player. The Motel 6 podcast, called "Motel 6 Top Reasons to Stay at a Motel During the Holidays," can be downloaded from Accor-na.com.

In the podcast, Motel 6 spokesperson Tom Bodett counts down the top six reasons to stay at a motel instead of staying with relatives during the holidays. One reason Bodett cites is, "you, not grandma's poor circulation, control the temperature."

"Podcasting is a new way for people to gather information based in their own preferences and timing," said Eric Studer, senior VP-marketing services for Motel 6, in a statement. "The podcast format allows consumers an expanded focus on topics or personalities that are not covered in traditional media. It allows us an opportunity to communicate with our existing customers and potential customers in a fun, innovative way."

Accor North America, the parent company of Motel 6, plans to offer more podcasts in the future covering a range of topics, including tips on traveling with your pet, how to plan a road trip and how to participate in hotel franchising.