As search engine growth soars, pharma should focus on SEO

As search engine growth soars, pharma should focus on SEO

With nearly 5.7 billion searches conducted on about 60 search engines in January 2006, Internet search is more popular than ever. New data from Nielsen//NetRatings shows that the 5.7 billion searches in January represents a 39% increase from January 2005's 4 billion searches. Google's search dominance remains steady, with 48.2% of all January searches. Its nearest competitor, Yahoo! Search, garnered 22.2% of searches, and third place MSN Search had an 11% share of searches in January, according to Nielsen//NetRatings. More people are turning to Internet search, not because they can't find what they're looking for online, but because the search utility has become ingrained in people's lives, Nielsen//NetRatings chief analyst Ken Cassar said in a prepared statement.