Merck creates awareness with cervical cancer multimedia campaign
| Merck creates awareness with cervical cancer multimedia campaign |
| Merck is running a TV and Web campaign to educate consumers about cervical cancer, HPV, and Pap tests. The TV ads drive consumers to the Web site, and the ads and site feature women saying they didn't know cervical cancer is caused by types of the common human papillomavirus (HPV). The site encourages women to educate themselves and also to "tell someone" else about it, too. Users can send an e-card to friends and family to spread the word. The site includes a quiz to test users' knowledge of HPV and cervical cancer; information about the causes, detection, symptoms, and treatment of cervical cancer; a glossary; and other resources. In October 2005, Merck released clinical study data showing that its investigational vaccine, Gardasil, prevented 100% of two kinds of cervical cancer associated with HPV. Go to Merck's site for more information. |
1 comments:
The religious right opposes their vaccine. So are they just trying to create a panic about HPV so that they can better sell their product?
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