Sponsored online education nets greater ROI than traditional ads

Sponsored online education nets greater ROI than traditional ads       

Sponsoring online educational programs produces a greater ROI than spending comparable marketing dollars on traditional media advertising, according to a study by Next Century Media. The study analyzed responses of nearly 200,000 consumers who participated in online educational programs in 2005 and found that these users are 29 times more likely to buy the sponsor's products compared to traditional advertising. Online educational programs also resulted in better perception of the brand among participants; 94% of surveyed consumers said they had a more favorable perception of the brand because of the experience. The analysis reviewed online educational courses provided by Powered, a company that produces the courses on microsites that match the brand's look. The courses are underwritten by a company to promote their brand. For example, Sony sponsors courses on iVillage covering how to shoot great home video, and also features its related products. Powered clients include Procter & Gamble and iVillage. Click the supporting link below to read more about the study and find out how you can get a copy.